Egyptian beauty startup Mira raises $200,000 

Egyptian beauty startup Mira raises $200,000 

Cairo-based direct-to-consumer (D2C) beauty and wellness startup, Mira, has raised $200,000 from Wingoo Investment and Technology.

Founded by Amira Dawood, Mira offers a wide range of cosmetic and skin care products.

The announcement follows the startup’s production of its first local brand, set for launch this year.

Using the funds, Mira hopes to grow its customer base to 100,000 clients by the end of 2024, with plans to enter the UAE and Saudi markets.

Press release

“Mira” Cosmetics announced that it has secured investments of $200,000 from “Wingoo Investment and Technology”. This move comes after Mira successfully produced its first locally produced beauty product by the end of 2023, preparing now to unveil it. It aims to produce a range of cosmetic and skincare products throughout 2024.

The young entrepreneur Amira Dawood, CEO and founder of Mira Cosmetics and Skincare, observed the increasing demand among girls for imported cosmetics and skincare products at high prices with foreign currency. She came up with the idea of establishing and manufacturing high-quality Egyptian products at affordable prices, with the aim to promote local products. This would not only save customers time and effort, but address the challenges posed by the current US dollar shortage with the related severe measures