Egyptian startup Mira secures $200,000 investment from Wingoo Investment and Technology

Egyptian startup Mira secures $200,000 investment from Wingoo Investment and Technology

Egyptian startup Mira Cosmetics has secured investments of $200,000 from “Wingoo Investment and Technology, the company announced on Sunday. In a press statement, the company explained that this move comes after Mira successfully produced its first locally produced beauty product by the end of 2023, preparing now to unveil it. It aims to produce a range of cosmetic and skincare products throughout 2024. The young entrepreneur Amira Dawood, CEO and founder of Mira Cosmetics and Skincare, observed the increasing demand among girls for imported cosmetics and skincare products at high prices with foreign currency. She came up with the idea of establishing and manufacturing high-quality Egyptian products at affordable prices, with the aim of promoting local products. This would not only save customers time and effort but also address the challenges posed by the current US dollar shortage with the related severe measures that pressure its exchange on e-commerce platforms. Amira highlighted that her company successfully secured an investment of $200,000. However, the focus of her company is not to attract investments at the moment; she rather aims to build a strong Egyptian brand and foster a loyal customer base by the end of this year. Only after achieving these