Egyptian startup SIDEUP raises $1.2m as it relocates HQ to Saudi Arabia  

Egyptian startup SIDEUP raises $1.2m as it relocates HQ to Saudi Arabia  

CAIRO: Cairo-based e-commerce services provider SIDEUP secured $1.2 million in a seed funding round to launch operations in Saudi Arabia. Established in 2019, the company provides e-commerce businesses with various technological solutions to enable integrations, partnerships and payments to scale revenue. In an exclusive interview with Arab News, Waleed Rashed, CEO and founder at SIDEUP, said that the company is relocating its headquarters to Saudi Arabia with plans to hire and expand its team. “We have already opened up roles in the Kingdom, by next month we will have added 10 people to our on-ground team in Riyadh which will amount to almost 30 percent of our total employee base,” he told Arab News. Rashed added that the company will continue hiring in Saudi Arabia throughout 2023 as the new headquarters will be their biggest office. “The e-commerce sector in Saudi Arabia is going to grow exponentially. The Kingdom is also going to be our gateway to the rest of the Gulf Cooperation Council as we plan our entry into new markets,” he stated. The company plans to support small businesses in the Kingdom by providing services like warehousing, payments, customer service and more. SIDEUP has also partnered with e-commerce