Egypt’s Illa raises six-figure seed to offer full-stack delivery solutions to FMCG companies

Egypt’s Illa raises six-figure seed to offer full-stack delivery solutions to FMCG companies

Cairo-based logistics startup Illa (ILLA) has raised a six-figure investment (USD) in a seed round from Averroes Venture Capital, AUC Angels, and some local and regional angel investors. The round also includes follow-on funding from Flat6Labs Cairo. Illa was part of Flat6Labs Cairo's Spring 2019 cycle.

Launched in March 2019, Illa offers full-stack delivery solutions to corporates and SMEs operating in the FMCG (Fast-moving consumer goods) industry. Its supply just like any other trucking aggregator comes in form of freelance truck drivers or third-parties but the solutions are strictly focused on FMCG. The startup before its official launch was in private beta testing its services with multiple pilot clients who it says are still part of its portfolio.

Illa's clients can book its services in a few easy steps by selecting the