Etisalat Egypt by e& on journey from TelCo to TechCo

Etisalat Egypt by e& on journey from TelCo to TechCo

Etisalat Egypt by e& (Etisalat Misr) is on a journey of innovation and transformation, with the aim to become a beacon of telecommunications excellence. Together with Detecon, leaders from the telecom operator explored how the company can transition from a TelCo to a TechCo. “At Etisalat Misr, we are determined to leverage our strengths and assets to become more agile, innovative, and customer centric. We are eager to embrace new technologies, business models, and partnerships that will enable us to deliver value-added services and solutions across various domains,” said Amr Fathy, CTIO of Etisalat Egypt by e&. With technology playing an integral role in building a competitive edge as well as seizing opportunities, Etisalat Egypt by e& is pivoting its business from a traditional telecom company (TelCo) to a future-proof technology company (TechCo).

Members that attended the two-day workshop

“Embarking on this transformation journey and becoming a leading TechCo in the region is exciting for our organisation. During the two-day workshop, Detecon helped us shed the light on what more we can do, that is to link our ambition to the global context,” explained Fathy. Held in the pulsating heart of New Cairo, the workshop – organised by Amir