Fawry and Simple Touch collaborate for enhanced digital payments in MENA’s restaurant sector

Fawry and Simple Touch collaborate for enhanced digital payments in MENA’s restaurant sector

Cairo: In a move towards reshaping the future of fintech and digital payments in the Middle East and North Africa (MENA) restaurant industry, "Fawry," the leading digital banking and payments technology company, proudly announces its strategic partnership with "Simple Touch," a prominent player specializing in cutting-edge business management software and enterprise resource planning (ERP) solutions for the food and beverage sector across the region.

The objective of this collaboration is to elevate Simple Touch's restaurant management systems by integrating the latest innovative financial technologies provided by Fawry within the MENA region. Speaking on the significance of this alliance, Mohamed Kamel, Head of Acceptance Business Development and Billers Relationship Management at Fawry, expressed enthusiasm, stating, "We are delighted about this fruitful collaboration with Simple Touch, aiming to revolutionize the restaurant sector by infusing innovative technology into their extensive customer base across the MENA region”.

Kamel expressed Fawry's pride in its proven track record in digital payment solutions, emphasizing the opportunity to contribute to the advancement of the food and beverage industry through this strategic partnership. He added, "Our goal is to provide an integrated and innovative solution that caters to the needs of companies in this sector, ultimately enhancing their efficiency and elevating