International Grohe – YouGovSurvey reveals: in relying on resource-saving technology, Egypt leads the way

International Grohe – YouGovSurvey reveals: in relying on resource-saving technology, Egypt leads the way

- A record-high of 35% of Egypt-based respondents already have water- and energy-saving products installed in their bathrooms

Cairo, Egypt: As the world begins to witness the UN’s global climate change conference – COP 27 in Egypt, GROHE brand initiated a survey in collaboration with YouGov which showed that in only three out of nine countries in EMENA around 50% of the population have changed their showering habits to save water and energy costs. Taking a specific look at Egypt, a record-high of 35% of Egypt- based respondents already have water- and energy-saving products installed in their bathrooms and 44% are showering colder, shorter or less often.

These findings clearly show how consumer behaviour is changing towards a being more environmentally conscious, but more can be done.

On display in its LIVE Center in New Cairo, the GROHE brand’s portfolio offers a number of opportunities for consumers to reduce their environmental footprint. For instance, GROHE’s EcoJoy technology that is used for numerous models of showers. The integrated flow restrictor automatically reduces water consumption and has proved successful with its increasing sales share, currently around 80% of sales of the basin faucet segment.

Transforming how LIXIL, the global pioneering manufacturer in water and housing products