Panasonic joins hands with El Sewedy Electrical Equipment & Cables

Panasonic joins hands with El Sewedy Electrical Equipment & Cables

- Aimed at introducing the latest innovations in electrical construction materials for the Egyptian market

Cairo, Egypt: Panasonic Electric Works Middle East & Africa (PEWMEA), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF), recently concluded its first-ever electrical business partner seminar in Cairo. Held in partnership with its local distributor in Egypt, El Sewedy Electrical Equipment & Cables, the event was conducted with the aim to introduce Panasonic’s latest range of electrical construction materials and products available in the Egyptian market.

PEWMEA offers living solutions centered on cutting-edge electrical equipment and digital technology, including wiring devices, lighting products, indoor air quality solutions and much more. El Sewedy Electrical Equipment & Cables, meanwhile, has built a reputation as the market leader in industrial retail in Egypt, offering a wide range of electrical equipment, cables, lighting, wiring devices, and other accessories across its multiple branches in the country.

Anil Roshan Castelino – Deputy Managing Director, ECM AFRICA Sales, said, “Egypt is a key market for us, moreso with industry reports predicting record robust growth for the construction sector driven by government-led initiatives, as well as the increasing demand for infrastructure from the rising economy and population. This confidence is reflected in our