Winners‘ Circle: UM Egypt on winning Media Agency of the Year

Winners‘ Circle: UM Egypt on winning Media Agency of the Year

UM EgyptRasha Karim, Managing Director, UM EgyptTell us why you think you won the award?

As part of UM Global’s mission, Futureproof, UM has been deeply committed to transforming the digital media landscape in Egypt from basic to multi-moment. We achieve this by ensuring our partners are early adopters of innovative and effective solutions, thereby familiarising the market with Martech paths.

UM Egypt’s primary goal is to educate and accelerate the digital media transformation in the Egyptian market, despite the challenging journey posed by issues like devaluation, inflation, and regional and global conflicts.

In a landscape where challenges are constant, we choose to zig while others zag. Our team is made up

of trailblazers actively reshaping businesses, and our partners’ edge comes from their adept ability to harmonize short-term objectives with long-term growth, positioning them ahead of their peers.

How will the award help you/your agency?

The award provides us with an opportunity to celebrate the collective and impressive achievements of the UM Egypt team in futureproofing our partners’ businesses.

It also serves as an assurance to our partners that embarking on the digital transformation journey

with UM Egypt has generated tangible results that are recognised and appreciated by the media industry

in the MENA region.

What makes these