ArabyAds acquires AdFalcon

ArabyAds acquires AdFalcon

Dubai-headquartered online advertising startups (adtech) ArabyAds, has acquired Dubai-based advertising and data platform AdFalcon.

Founded in 2013 by Mahmoud Fathy and Mohammed Khartabil, ArabyAds is an advertising intelligence firm that provides marketing solutions for companies in the Middle East and North Africa (Mena) region. The company also has offices in Cairo and Amman and plans to expand to Saudi Arabia.

"Our vision to become the region's first AdTech platform can only be realised by such strategic strides. We see this opportunity as the first of many to aid us in our endeavour,“ said Mahmoud Fathy, chief executive officer at ArabyAds. "More than anything we are excited to have the brilliant team behind AdFalcon's technology join our family. We are thrilled to see what we will achieve together.“

As per the acquisition deal, ArabyAds