How COVID-19 Accelerated Technology Spending Plans

How COVID-19 Accelerated Technology Spending Plans

Approximately three-quarters (76%) of shoppers prefer to shop at online retailers that also have brick-and-mortar locations, said Zebra Technologies Corporation, an innovator at the front line of business with solutions and partners that deliver a performance edge, in the results of its 13th annual Global Shopper Study.

 

This is the industry's only market tracker that analyses the attitudinal behaviour of shoppers, retail associates and retail executives and examines the retail and technology trends impacting shoppers' purchasing behavior both in-store and online.

 

Zebra's annual study found shoppers expect a seamless experience between stores and online and are increasingly placing orders online because of desired product availability, resulting in a surge of ecommerce orders with nearly 60% placing an order in the last three months. With more than one-fifth of shoppers returning an item purchased online, 57% of store associates are feeling significantly challenged by these returns. Out-of-stocks also remain a challenge and 41% of shoppers say this is the top reason for leaving stores without a purchase. This is followed by long checkout lines (32%) and an inability to find items (31%) both representing a marked increase from last year.

 

GROWTH IN MOBILE ORDERING

Retail decision-makers and store associates have seen a dramatic increase in