PhD study recommends the application of innovation measurement methodology in all GCC commercial and industrial sectors to formulate innovative strategies

PhD study recommends the application of innovation measurement methodology in all GCC commercial and industrial sectors to formulate innovative strategies

As part of obtaining a PhD degree requirement in Innovation & Technology Management from the College of Graduate Studies, Souaa Abdullah Atallah, a researcher in the Innovation & Technology Management  Department at the Arabian Gulf University (AGU), used the fuzzy logic to evaluate small and medium-sized enterprises (SMEs) innovation in the fitness sector of Kuwait and Bahrain. During the discussion, the researcher said: “Measuring (SMEs) innovation rate is a crucial element in economic growth management. GCC countries seek to transform their economies into both knowledge-based economies (KBE) and service-based economies. Due to the changes in the GCC lifestyle, the SMEs are requested to provide more services especially in sport and fitness field.” The research aimed to assess the SMEs' level of innovation in providing fitness-related services in Bahrain and Kuwait, between 2015 and 2019. In addition to measuring their performance in terms of innovation development. Furthermore, the research purposed to discover an innovation measure through a structured methodology. The research importance emerges from SMEs' distinctive role in forecasting economic growth and offering new jobs. The research revolved around the SMEs' role in creating employment opportunities, enhancing global competitiveness, and economic diversification. The study methodology used a qualitative method to present,