What SMEs should do to adapt to the ‘new normal’ after coronavirus

What SMEs should do to adapt to the ‘new normal’ after coronavirus

Small to medium enterprises (SMEs) in the Middle East and North Africa contribute approximately $1 trillion to the region's economy every year. However, crises like the Covid-19 pandemic remind us that no economy is safe from challenges.

While many economies are re-opening, the pandemic has drastically changed the way people shop and use products, services and technology. It has also changed how organizations approach their day-to-day business. Many SMEs are quick to act - thanks to either their size or singular focus. This gives them a unique opportunity to build business resilience and ensure recovery by focusing on their customers, their team members, and processes.

Every nation recognises the economic importance of SMEs so more needs to be done to help them navigate these unprecedented times

Since social distancing has become the new