Your Building Is A Captive Distribution Channel: How To Capture More Value

Your Building Is A Captive Distribution Channel: How To Capture More Value

Prasan Kale is CEO of Rise Buildings, a property technology platform powering connections between people & buildings.

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In the initial installment of this two-part series, we discussed how property owners are missing out on a significant opportunity to improve their NOI through incremental revenue related to the transactions of third-party goods and services in their buildings. Understanding the nature of that opportunity, let's uncover how owners can capture it.

Capturing value from these transactions is fairly straightforward; it just requires the right technology. The critical component, however, is what the technology actually does and what you need it to do. Many technology companies purport to help property owners “monetize the lobby,” and that it is as easy as providing a means for transactions to occur in the building. This