Digital transformation: These are the key things for regional companies to keep in mind

Digital transformation: These are the key things for regional companies to keep in mind

Gulf Business

Wednesday 01 July 2020

From remote working to dealing with economic challenges, how can companies ensure business continuity in the current crisis?

Any business is run by people, and hence the first adjustment a company has to make to ensure its business continuity is to initiate or expand flexible work arrangements that allow people to work remotely and safely. This will involve technology transformation, new policy establishment and a shift in work culture, with a move towards becoming an 'inside sales' organisation rather than a field sales one.

The next is to reshape business strategy and priorities that have a direct impact on investment and budget re-allocation as well as operational cost control. In some cases, there would be need to adapt the products or include new offerings to respond to the compelling needs of the crisis.

Keeping communication with customers, partners and any relevant stakeholders is key for continuity. This will require developing new communication practices that balance caution with a business-as-usual mindset.

While adapting to the new normal, any business continuity plan should also cover the "beyond the crisis“ element, put in place a resilience plan and prepare for the recovery.

What are the main challenges - from a technology standpoint - that