Influencer Marketing: adding value to digital strategies

Influencer Marketing: adding value to digital strategies

Social Media platforms attract influencers to a certain degree. Today, Instagram is the most popular platform among influencers. Recent industry research by Influencer Marketing Hub reveals that four out of five brands (79 per cent) use Instagram for influencer campaigns compared to Facebook (46 per cent), YouTube (36 per cent), Twitter (24 per cent) and LinkedIn (12 per cent). With Instagram serving as a dominant platform, other networks are also being used by influencers, resulting in the industry's expected growth of around USD 10 billion by the end of this year, according to Adweek. Other networks like Snapchat, YouTube and TikTok have their own set of influencers with different demographics.In the GCC region, particularly in Saudi Arabia, Snapchat has a large following. A report posted on the website of the Ministry of Communications and Information Technology states that the Kingdom was first among Arab countries and second worldwide in the use of Snapchat. Similarly, studies released by HootSuite and We are Social categorized Saudi nationals as the region's biggest group of active users on the platform along with Instagram and Twitter. Saudi Arabia, according to the Crowd Analyzer report, has over 16 million Snapchat users, while the UAE boasts of