Jordan Start-up Expo kicks off in Amman

Jordan Start-up Expo kicks off in Amman

The Jordan Start-up Expo, a two-day business-to-business (B2B) conference and exhibition for local emerging start-ups, kicked off on Wednesday in Amman.

The networking event, which features the participation of over 100 local enterprises and organisations, aims to enable Jordanian entrepreneurs to meet and connect with top regional and global corporations, government agencies, accelerators, incubators, investors, banks and technology companies, according to organisers.

The event was also marked by a number of keynote presentations and panel discussions presented by experts and successful entrepreneurs who focused on subjects such as “start-up development and grass roots; performance, technology and data science; brand and engagement; as well as finance and funding”.

Deputising for Minister of Digital Economy and Entrepreneurship Ahmed Hanandeh, Acting Director of Investment and Entrepreneurship at the ministry Liza Habashneh spoke about the importance of entrepreneurship during the event.

In her opening remarks, Habashneh said: “Entrepreneurial start-ups in Jordan … were able to prove themselves on a regional and global level, distinguished by their … innovative work in several fields and sectors such as mobile applications, e-commerce, education technology, finance technology, health technology, media and design, artificial intelligence and others”.

She also pointed out that the Kingdom’s support for entrepreneurship is “not new”, as its first investment