Two Jordan start-ups selected for PepsiCo’s 2023 Greenhouse Accelerator Program: MENA Sustainability Edition

Two Jordan start-ups selected for PepsiCo’s 2023 Greenhouse Accelerator Program: MENA Sustainability Edition

- Two start-ups from Jordan have made it to the shortlist – Smart WTI specializes in designing and manufacturing water management solutions and Smart Green, which provides Agri-tech solutions to agribusinesses for Digital Transformation

Amman, Jordan – Today, PepsiCo announced that SmartWTI and Smart Green, start-ups from Jordan, have been chosen to participate in the second cohort of its Greenhouse Accelerator Program: MENA Sustainability Edition, focused on sustainable agriculture. Following a rigorous multi-stage selection process, this year’s cohort brought forward innovative ideas across five key criteria: alignment to PepsiCo’s sustainability strategy – PepsiCo Positive (pep+) – strategic synergy with PepsiCo, scalability, relevance to MENA, and breakthrough potential.

Sustainable agriculture takes on special meaning in Jordan, which has no oil resources and a scarce water supply. This raises concerns around food security and creates uncertainty in a region that thrives on long-term planning and predictability. PepsiCo’s Greenhouse Accelerator Program intends to unlock innovative and disruptive agricultural solutions in partnership with purpose-driven start-ups from the region that share PepsiCo’s vision for a more sustainable agriculture and water management system.

The six shortlisted companies, SmartWTI, Smart Green, Dooda Solutions, NoorNation, RoboCare and YY ReGen, were selected from over 180 applications across 18 countries. Each of the