Wavemaker Amman speaks about Jordan’s media and ad spending revolution – Roya News English

Wavemaker Amman speaks about Jordan’s media and ad spending revolution – Roya News English

For Wavemaker Amman, the digital transformation in media buying and planning was exactly what they’d been waiting for: for years, the agency had been investing in digital tools, technologies, and resources, all the while updating their capabilities and guiding their clients toward innovative media solutions.

But, as with any revolution, a certain tipping point needed to be reached before the floodgates could open and change could be fully realized. Now, in the post-pandemic world, businesses throughout the Kingdom have been dramatically shifting how they plan and allocate their media budgets. As Wavemaker Amman’s Managing Director, Hani Dakhlallah, explains, this shift has major implications—not only for brands and agencies, but for publishers as well. He has identified several key trends in the Kingdom’s media and advertising landscape, and prescribes a number of ways in which all parties involved can leverage these changes to their advantage.

Shifting to Digital Spaces and Priorities