Bzaaarz: A transformative software platform empowers entrepreneurs

Bzaaarz: A transformative software platform empowers entrepreneurs

By Faten Omar

KUWAIT: Bzaaarz is a transformative software platform that empowers individuals in entrepreneurship and marketing, expanding their horizons and opportunities. This versatile platform stands out by offering a myriad of services across leading technology domains, ensuring aspiring marketers have access to the tools and expertise they need. Kuwait Times spoke with Mohammad Al-Mutawa, CEO and Founder of Bzaaarz, to learn more about Bzaaarz’s holistic support system enabling everyone to become doers in the dynamic world of business.

“The concept of Bzaaarz was born amid the COVID-19 pandemic during lockdown. The initial idea revolved around creating a platform where individuals could promote and sell products without the need to purchase inventory upfront. This innovative approach allowed people to launch businesses with no initial capital investment, zero risk, and the flexibility to close without incurring any losses,” Mutawa said. He added that it took him two and a half years to develop that idea.

The first version was a website aimed at home businesses, where home business owners could allow marketers to list their items on their website and promote their products at a higher price, gaining profits from the sales. However, due to several obstacles, the idea evolved into an app and