How to bootstrap a startup with marketing

How to bootstrap a startup with marketing

By Ghadeer Ghloum

KUWAIT: The COVID pandemic and financial crisis affected many people’s financial security, after they lost their jobs or their businesses failed. People came to realize that creating an additional source of income has become necessary. But despite realizing the importance of this issue, problem lies in how to start, when to start and which business will succeed. Therefore, Husaina Shabbir, copywriter and lead generation expert, told Kuwait Times about the essentials that people need to stick to, to realize their plans.

Shabbir began with a statement on building a business that is most likely going to be successful — “crisis builds miracles”. She said that this completely resonates with startups’ budget and funding crises and issues. For a good startup, Shabbir highlighted the importance of brand positioning; once startups nail their brand positioning by rightly and diligently understanding their target audience and using that in their brand messaging, they can sell their product faster.

How exactly is brand positioning done

According to Shabbir, brand positioning is a marketing approach to identify the place you want to occupy in the minds of your customer and how it separates you from your competitors and rivals. To define your brand positioning, you need to