Apple, Amazon, and and Google hike their developer and ad client fees to pass on the costs of paying new digital taxes in Europe

  • Date: 02-Sep-2020
  • Source: Business Insider
  • Sector:Technology
  • Country:Oman
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Apple, Amazon, and and Google hike their developer and ad client fees to pass on the costs of paying new digital taxes in Europe

Apple on Tuesday announced a group of new developer fees motivated by new digital services taxes in Italy, France, the UK, and Turkey.Google on the same day told advertisers it will be adding fees in the UK, Austria, and Turkey in response to local taxes.On Tuesday a 2% new fee for Amazon third-party sellers also came into force.The new digital services taxes target the tech giants by taking a slice of their gross revenue from a particular market.Visit Business Insider's homepage for more stories.

Amazon, Apple, and Google will pass on the costs of new European taxes on their revenues to smaller developers and clients.

European countries including France, the UK, and Italy have introduced "digital services taxes" which, unlike corporate income tax, target the tech giants by taking a slice