IVECO and MOET launch the off-road truck IVECO T-Way in Oman

IVECO and MOET launch the off-road truck IVECO T-Way in Oman

Muscat: After the partnership stipulated on the 14th of December 2022, appointing Muscat Overseas Equipment and Trading Company LLC as official dealer in Oman, IVECO and MOET unveiled, in a dedicated event held on the 7th of November at the Crowne Plaza Muscat, the new IVECO Heavy Way range presenting the IVECO T-Way, the off road vehicle designed and engineered for the toughest missions in the most extreme conditions. During the event, the morning session was dedicated to truck sector specialised journalists, highlighting the market opportunities MOET and IVECO intend to seize with the new IVECO T-Way. During the evening, instead, focus was entirely on customers and local authorities, as well as the welcome participation of the Italian Ambassador in Oman, his excellency Pierluigi D'Elia. More than 200 guests attended the official launch, assisting to corporate and product presentations. Everyone had the possibility to view all the technical features of the new heavy-duty range and appreciating the significant new innovations in the IVECO trucks. During the vehicle walk around, IVECO product experts were at hand to explain the new features and how the IVECO T-Way is best suited and designed for Middle East region market conditions. Shahram Falati, IVECO Middle