Sohar International wins top honor as ‘Most Innovative Digital Bank for ecosystem sservices– Oman 2023’

Sohar International wins top honor as ‘Most Innovative Digital Bank for ecosystem sservices– Oman 2023’

Muscat: Setting new standards for excellence in the digital banking sphere, Sohar International was recently recognized as the 'Most Innovative Digital Bank for Ecosystem Services – Oman 2023' at The Global Economics Awards in UAE. This achievement solidifies the bank’s leadership in the dynamic landscape of modern banking, emphasizing Sohar International’s unwavering commitment to driving digital transformation with a primary focus on enhancing customer experience through the successful implementation of its revolutionary ecosystem, seamlessly integrating both financial and non-financial services into its mobile banking app.

Commenting on receiving the award, Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International, stated, “The key essence of digital transformation is that it is a dynamic, continual process—one that is agile enough to promptly adapt to the ever-evolving expectations of customers. At Sohar International, it transcends being merely a project or task, assuming the stature of a meticulously integrated business discipline, woven into every operational facet. Our relentless pursuit of innovative ideation propels us to redefine the boundaries, guided by a vision to become a service-oriented company. The recent launch of an ecosystem of financial and non-financial services is yet another jewel in our crown of achievements. Winning the Most Innovative Digital Bank for