Ooredoo Group in top 50 global telecom brands – The Peninsula

Ooredoo Group in top 50 global telecom brands – The Peninsula

Doha: Ooredoo Group has once again ranked in the Top 50 Global Telecommunications brands, maintaining its position as one of the world’s leading telecoms companies, according to the recently released Brand Finance Telecoms 150 2022 report.

Ooredoo Group’s brand value increased 6% from its value in 2021, and the company appeared in the ranking list for the sixth consecutive year with a total brand value of $3.412 bn. The Group maintained its Brand Strength Index at 79, and its brand rating of AA+ for the fourth consecutive year.

Industry valuation and strategy consultancy Brand Finance attributes the 6% growth in brand value in part to positive contributions coming from Indonesia, Algeria, Tunisia and Qatar, driven by positive business performance from these operating companies.

Brand Finance produces the rankings list annually according to valuations of telecommunications companies across the globe. Brands are first evaluated to determine their strength – based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation – and this strength is then used to quantify the brand’s value, by calculating the proportion of a business’s revenue that is contributed by the brand. Information from each process is used to create rankings of the world’s most valuable telecoms