Outlook 2022: What We Can Expect From Advertising & Media

Outlook 2022: What We Can Expect From Advertising & Media

In 2022 the ad market is expected to continue its bull run post-pandemic. Cord cutting casualties will result in few sports cable networks closing shop. The first major merger in the streaming wars is scheduled to happen. Local stations will continue their roll-out of NEXTGEN TV. Audience measurement and ad tech companies will be challenging Nielsen for cross-platform measurement supremacy. Google GOOG will phase-out third party cookies. Digital media companies will continue to come under scrutiny as contentious midterm elections approach. The Beijing Olympics will take place under a cloud of controversy. Later in the year the FIFA Men's World Cup will take place in Qatar. A lot is expected to happen in media and advertising in 2022, to find out more we reached out to some experts. "Advertisers will invest in one-of-a-kind, unique assets that will gain momentum in major U. S. cities. With newly formed OOH 3D digital content companies around the world and the availability of full-motion displays in city centers, the "arresting" sensation will continue in 2022 and we will push the envelope on our platforms. More than two-thirds of American traveler's plan to "go big" during their 2022 getaway, with domestic-only travel plans being the