Smeralda partners with LVMH to manage two hotels

Smeralda partners with LVMH to manage two hotels

Sardegna Resorts., a Smeralda Holding Company wholly-owned by Qatar Investment Authority (QIA), has signed an agreement with LVMH Hospitality Excellence to manage two renowned and exclusive hotels in Costa Smeralda.

The LVMH brand Belmond is set to manage the Hotel Romazzino, which will reopen in 2024 as the Romazzino, A Belmond Hotel, Costa Smeralda.

The Hotel Pitrizza will be managed by the LVMH brand Cheval Blanc, and will continue to operate under its current name until 2026, later rebranding as Cheval Blanc Pitrizza, Costa Smeralda following the renovation completion.

The announcement comes in line with the Smeralda Holding Group’s long-term strategy to solidify Costa Smeralda’s position as a best-in-class destination. This plan was launched in 2017 and includes tourism initiatives, the introduction of major F&B operators such as Nikki Beach, Zuma, Novikov, Beefbar, Matsuhisa and many more, while aligning with the unique character and heritage of the destination.

The partnership also aims to bring further value to the local community through employment and development opportunities for staff. All staff will remain employed by Sardegna Resorts, which will also retain ownership of the hotels’ properties and businesses.

LVMH intends to further strengthen its position as a leader in experiential luxury, with two new exceptional destinations in