36 initiatives to develop digital content using SR4.2 billion government support

36 initiatives to develop digital content using SR4.2 billion government support

By Anas Alyusuf Saudi Gazette JEDDAH — Saudi Arabia’s Digital Content Council will undertake 36 initiatives to develop local digital content by taking advantage of the government support amounting to SR4.2 billion. The Council of Ministers on Tuesday approved regulating the council to stimulate the digital content market as well as to enhance its contribution to the gross domestic product (GDP) and provide quality jobs. The initiatives will focus on expanding the proportion of local content and providing jobs in four main markets: video, audio, electronic games, and digital advertising. The council’s objectives include raising the percentage of revenues retained within the local economy, developing local talent through qualifying and development programs, as well as improving legislation and regulations in a way that stimulates the growth of the digital content market. The council seeks to regulate and activate the digital content market in the Kingdom through three tracks. The first one is to facilitate the participation of the private sector and entrepreneurs in the market through rules and regulations, and intellectual property rights. The second is to create integrated governance that stimulates expansion and growth and encourages innovation, in addition to stimulating the digital content market in a way attracting