ArabiaWeather records 215mln views on its digital platforms from over 10mln users during Q1 2023

ArabiaWeather records 215mln views on its digital platforms from over 10mln users during Q1 2023

Riyadh, Saudi Arabia: “ArabiaWeather” platform, the first in the Arab world, recorded a significant increase in website visits and mobile application usage from various audience segments across the Arab world during the first quarter of this year. The number of views for the platforms reached 215 million views, from around 10 million users.

ArabiaWeather attributed this growth to several factors, including the increased environmental awareness among people about the effects that climate change has on the world as a whole, in addition to people's desire to know the weather conditions on a daily basis, which has become essential to improving people's quality of life, helping them plan their daily activities, and maintaining their safety and the safety of their surrounding environment.

Moreover, the technological advancement and the technical solutions adopted by ArabiaWeather have contributed to creating a link between weather data and advertising messages, by targeting consumers based on the massive database owned by ArabiaWeather company,

The company has developed a new advertising technology allowing the message to be adaptable to weather conditions by linking advertisements and messages to expected weather conditions. For example, in case of rain and cold weather, a different advertisement appears compared to the advertisement that appears in warm