AstroLabs and TikTok bring digital advertising to 100 Saudi SMBs as part of a flagship partnership program

AstroLabs and TikTok bring digital advertising to 100 Saudi SMBs as part of a flagship partnership program

Riyadh, Saudi Arabia: AstroLabs, MENA’s trusted partner for innovation and entrepreneurship, and TikTok, the popular digital platform, have successfully concluded their flagship partner program supporting small and medium-sized businesses (SMBs) in Saudi Arabia. "TikTok for Business Bootcamp - Start, Create, Grow" was designed to equip SMBs with the knowledge and tools necessary to unlock the potential of advertising on TikTok and effectively engage their target audience. The program brought together global expertise and the latest industry trends to empower local SMBs, enabling their effective digitization and adoption of the dynamic and rapidly growing digital platform. Through a series of live sessions focused on three key tracks - Start, Create, and Grow - Saudi SMBs gained essential insights and practical skills to navigate the TikTok advertising landscape with confidence. "The vision behind this program was to provide SMBs in Saudi Arabia with the necessary resources to thrive in the digital era," said Lukas Krejca, Program Operations Director at AstroLabs "We wanted to support the diversification and digital transformation efforts of local businesses, and this partnership with TikTok has allowed us to bring global best practices and cutting-edge advertising tools to the fingertips of local SMBs." The impact of the program has