Black Eyed Peas frontman Will.i.am speaks at tech conference in Saudi capital Riyadh

Black Eyed Peas frontman Will.i.am speaks at tech conference in Saudi capital Riyadh

Black Eyed Peas frontman Will.i.am spoke to a packed audience at the first day of the LEAP technology conference in Saudi Arabia’s capital Riyadh.

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The pop star and technology entrepreneur discussed his new productivity tool FYI, which allows users to build and manage creative projects.

“Here we are in a brand-new realm that is about to kick off, and it is exciting,” he said during the panel titled Magnifying Creative Minds With AI.

“This is the age of the idea person because now you can materialize an idea instantly.”

Will.i.am is one of more than 700 speakers at LEAP 2023, which includes billionaire entrepreneurs, business magnates, and sporting heroes such as footballer Charles Puyol.

The rapper found fame with Black Eyed Peas before turning his hand to the technology industry, becoming a founding equity stakeholder in Beats Electronics, which was purchased by Apple in 2014 for $3 billion.

Speaking about his new enterprise, FYI, Will.i.am said: “It will really shape culture and show folks how AI can transform the work and creativity of individuals, small teams, and big teams.”

“It’s filling a gap; it’s a Web 3.0 messenger with generative AI in the loop