CHALHOUB GROUP STRENGTHENS ITS CUSTOMER EXPERIENCE ACROSS SAUDI ARABIA THROUGH LETTER OF INTENT WITH CHANNELS BY STC

CHALHOUB GROUP STRENGTHENS ITS CUSTOMER EXPERIENCE ACROSS SAUDI ARABIA THROUGH LETTER OF INTENT WITH CHANNELS BY STC

Chalhoub Group signed a Letter of Intent (LOI) with channels by stc, one of Saudi Arabia and the wider region’s leading companies in sales and distribution across the telecommunications sector. Signed at Riyadh’s LEAP Tech Conference 2023, the LOI asserts Chalhoub Group’s commitment to strengthening its market position in the Kingdom by enhancing its supply chain, logistics and e-commerce