Dentsu expands Merkle MENA with its launch into Saudi Arabia

Dentsu expands Merkle MENA with its launch into Saudi Arabia

Dentsu is expanding its Middle East and North Africa (MENA) operations with the opening of two Merkle offices in Saudi Arabia. Merkle will open hubs in Riyadh and Jeddah as part of the expansion, which is a key milestone in dentsu’s and Merkle’s regional growth plan across EMEA. T the hubs will serve clients throughout the kingdom. The new operation will provide the complete suite of Merkle’s CXM capabilities, including advanced analytics, customer strategy, CRM and loyalty, as well as professional end-to-end digital skills such as SEO, pay-per-click, programmatic, digital analytics, and paid social. Moving forward, Merkle aims to tap into the fertile digital transformation landscape in the kingdom, while also being in a position to better serve its existing clients across the Middle East. Vimal Badiani, head of Merkle MENA said: “The digital transformation we’re seeing across the kingdom is second to none with the emphasis on a seamless customer experience, underpinned by a strong data foundation and proof in performance media execution, we’re supporting some of the most prestigious brands in the Kingdom. Our growing team on the ground based in both Riyadh and Jeddah allows us to continue to support our clients on their digital transformation journey.”