Events Investment Fund acquires stake in strategic live events joint venture Tahaluf

Events Investment Fund acquires stake in strategic live events joint venture Tahaluf

- Joint venture will also bring iconic Informa brands to the Kingdom

- Long-term plan to open an events academy to train Saudi professionals

- The joint venture supports the Kingdom’s Vision 2030 objective of diversifying its economy and creating high value employment opportunities for Saudi citizens

Riyadh: Events Investment Fund (EIF) has acquired a stake in Tahaluf, the Saudi Arabian large-scale live events company created through a strategic joint venture between Informa, the leading international events, digital services, B2B markets and academic knowledge group, and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).

SELA, the Saudi owned event production company renowned for its creation of spectacular event experiences, intends to join the joint venture in the near future.

The acquisition was formally announced at a signing ceremony at Informa’s headquarters in London. In attendance at the event were Lord Stephen Carter CBE, the Group CEO of Informa PLC; Ahmed AlJasser, acting CEO of EIF; Faisal Al Khamisi, SAFCSP Chairman; Muteb Al Qani CEO SAFCSP; Alrayan Gadouri Chief of Staff at Sela, and other representatives of the JV group.

EIF’s investment forms part of its plan to develop a sustainable infrastructure for the culture, tourism, entertainment and sports sectors across the Kingdom.

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