Floward acquires Mubkhar

Floward acquires Mubkhar

Floward, the go-to online flowers and gifts destination in MENA and UK announced it has completed the acquisition of Mubkhar, the leading brand defining authentic standards of perfumery in the GCC. Since its establishment in 2015, Mubkhar has witnessed a dramatic growth in the region led by their innovation, high-quality fragrances, and loyal customer base; and has since expanded its footprint to Saudi Arabia, Bahrain, and Qatar from its homebase in Kuwait. Floward believes in the enthusiastic and energetic entrepreneurs that took Mubkhar from nothing to where it is right now in a very short amount of time. The management will continue running Mubkhar on a day-to-day basis. The acquisition fits Floward’s strategy in maintaining and strengthening the vision of being the dominant online quick commerce gifting platform in the MENA region, and in the UK. Floward has initially partnered with Mubkhar to sell their luxurious fragrances on its platform years ago and the brand has since become a top-seller across the GCC, making this acquisition the natural next step of the two companies’ relationship. Floward will be investing in expanding Mubkhar’s product breadth and points of sales and furthering their growth, while preserving the uniqueness and exclusivity of their