Here are the top mobile marketing trends for 2022

Here are the top mobile marketing trends for 2022

Millennial customers in the Middle East and Africa (MEA) region, like anywhere else in the world, are always looking for great customer experiences. They also want an emotional and personalised connect with their preferred brands; a connect that remains consistent across all devices and channels. MEA marketers are also cognisant of the fact that they need to extend their strategies beyond app marketing and also develop a deeper understanding of customer behavior across platforms, fulfilling expectations, engaging with them, and winning their loyalty. As for brands that market their products or services to these digital natives, they have zeroed in on the customers’ most coveted and frequented space: their smartphone screens. However globally, post-Covid-19, smartphones have served as virtual shopping malls, banks, and entertainment zones, and MEA has not alienated itself from this trend. Studies show that consumers in this region have increased the use of online shopping channels along with the online and on-phone purchases of groceries. In a study by , a part of S&P Global Market Intelligence, and commissioned by AppsFlyer, 84 per cent of UAE businesses believed that mobile apps are now a ‘must’ to stay relevant to their customers. The research points out that nearly