Innovative OTA almatar chooses Amadeus technology to support ambitious growth plans

Innovative OTA almatar chooses Amadeus technology to support ambitious growth plans

- Almatar embraces fintech with virtual B2B payments

As plans for Vision 2030 accelerate, the Kingdom of Saudi Arabia is seeking to welcome 100 million overnight visitors annually by the end of the decade. A host of new attractions – including the Red Sea Project, AlUla and Diriyah Gate – are currently under construction or are already welcoming guests as the country builds a new offering for the international leisure market.

Companies such as almatar, one of the largest and fastest growing online travel agencies (OTAs) in the Kingdom, will be vital to the success of the project. Having signed a wide-ranging partnership with global travel technology leader, Amadeus, almatar is laying a foundation of innovation to support its ambitious growth plans. The company aims to expand to other Gulf Cooperation Council Countries (GCC) over the coming years as part of its mission to establish Saudi Arabia as a go-to tourism destination.

almatar is already considered a technology leader, having been the first to introduce ‘Buy Now Pay Later’ (BNPL) options so travelers can pay in a series of instalments. The OTA is now reinforcing this position with a wide-ranging distribution and technology partnership with Amadeus.

The agreement sees almatar adopt Amadeus Quick Connect.