Interview: Avaya’s Ahmad Dorra outlines how they are leveraging Gen AI to enhance their CX offering

Interview: Avaya’s Ahmad Dorra outlines how they are leveraging Gen AI to enhance their CX offering

CNME Editor Mark Forker spoke to Ahmad Dorra, CX Solutions Lead – Middle East, Africa & Turkey at Avaya, to …

The post Interview: Avaya’s Ahmad Dorra outlines how they are leveraging Gen AI to enhance their CX offering appeared first on TahawulTech.com.CNME Editor Mark Forker spoke to Ahmad Dorra, CX Solutions Lead – Middle East, Africa & Turkey at Avaya, to learn more about how they are leveraging Gen AI to enhance their CX offering, the commonalties of challenges facing businesses embarking upon digital transformation – and the importance of the KSA marketplace for the global unified communications leader.

Ahmad Dorra is one of the region’s leading lights when it comes to customer experience.

Dorra has been with Avaya for 16 years, and has seen some changes during his time at the global CX leader, but there’s no doubting the fact that Avaya are enjoying something of a renaissance under the tutelage of CEO Alan Masarek.

CNME managed to catch-up with Dorra during LEAP, in an effort to better understand its strategic approach to the KSA marketplace.

Avaya’s theme at the event was all about Gen AI, and Dorra outlined how Avaya is helping its customers really harness the power of Gen