Kantar reveals 2024 Creative Effectiveness Awards winners

Kantar reveals 2024 Creative Effectiveness Awards winners

Kantar has revealed the winners of its 2024 Creative Effectiveness Awards, celebrating the top TV, Digital/Social, Print/Outdoor and AI-tested ads globally. 

The awards are built on the perspectives of consumers worldwide, with 1.97 million consumers engaging in Kantar ad testing globally last year

The winners’ showcase ads that consumers found the most impactful among the thousands that Kantar tested in 2023. The results provide insights into what drives ad effectiveness and the creative techniques used by the world’s best advertisers to build connections with consumers. 

To celebrate the fifth year of the awards, Kantar has expanded its Digital/Social and TV categories to include 15 winners each, and, for the first time, are awarding creative quality evaluated by its AI-based ad testing.

LINK AI is a powerful, AI-based solution for testing digital and TV advertising, trained with consumer insight, and backed by Kantar’s LINK+ database of over 260,000 ads.

Manaswita Singh, Chief Growth Officer, Middle East for Kantar said, “We’re so excited to see a brand from Middle East featuring as one of the most creative and effective ads in the global rankings. The ‘What is NEOM’ ad is a testament of building a campaign on insights directly coming in from the digital world.