KSA: Saudia fastest growing airline in Middle East – Gulf Digital News

KSA: Saudia fastest growing airline in Middle East – Gulf Digital News

JEDDAH: National carrier Saudia Airlines has been classified in the (A) category with its commercial value of identity increasing by 13.1 per cent, according to the Brand Finance annual report which measures the performance of the best (50) strongest airline brands.

The ranking reflects the significant progress achieved by Saudia, on the back of its overall network growth and the increase in the number of passengers, in addition to the high-quality services being provided on board, and in all service locations.

Saudi Arabia’s obtaining this classification is the result of the Brand Finance evaluation of more than 5,000 of the largest brands in various sectors and in all countries.

And one of the factors that contributed to the high rating of Saudia was the opening of its largest lounge for the passengers at King Abdulaziz International Airport in Jeddah, the on-board chef service, and the advanced services on the plane, especially high-speed Internet.

Saudia Group’s chief marketing officer Khaled Tash said: “The airline’s brand is symbolic of the brand of the nation. With the tourism ecosystem flourishing and the number of visitors at an exceptional all-time high level, Saudia is well-positioned to continue accelerating as the wings of the country’s Vision 2030.”

“This achievement poses