L’Oréal Middle East celebrates 25 Years in the region

L’Oréal Middle East celebrates 25 Years in the region

As L’Oréal marks its 25th anniversary in the region, the global beauty leader reaffirms its commitment to driving transformation in the local beauty sector and making a positive impact on its communities. 

Since L’Oréal’s inception in the Middle East, the Group has focused on developing the beauty industry while launching purpose-led initiatives on sustainability, women’s empowerment, youth employability, and innovation. 

It aims to continue creating new programmes and forging collaborations that will foster social change and influence the future of beauty in the region.

With a portfolio of 31 brands and a network of long-term partners the brand serves 10 countries and approximately 140M consumers.

New partnerships involve women empowerment initiative with the Himayah Organisation in Saudi Arabia, and L’Oréal TechQuest program for GCC startups focused on Beauty Tech.

Climate Change

With its “L’Oréal for the Future” programme, the group has embarked on a journey to transform its business into a model that respects boundaries, a step that is crucial in the fight against climate change and the preservation of natural resources. 

The brand transitioned its offices to renewable energy and obtained the International REC Standard certification. 

Along with its long-standing partner Mohebi Logistics, the brand launched its first fleet of electric vehicles to serve the region. This