NMDC showcases innovation and saustainability at AACE conference

NMDC showcases innovation and saustainability at AACE conference

Saudi Gazette reportRIYADH — The New Murabba Development Company (NMDC) participated in the Association for the Advancement of Cost Engineering (AACE) Saudi Arabia Conference, held on April 17-18, 2024 in Riyadh. Themed "Navigating the Future: Innovations in Project Control," the conference gathered industry leaders to discuss advancements in project management and the integration of emerging technologies.Michael Dyke, CEO of NMDC, delivered a presentation on how New Murabba is embracing technologies such as artificial intelligence (AI), big data, digital twins, and 3D modelling to enhance project controls and execution. He emphasized the role of these tools in providing deep insights and facilitating decision-making processes that streamline project delivery and address potential challenges effectively.The conference also focused on the importance of sustainability in project management. Dyke highlighted New Murabba's commitment to sustainable urban development, noting that the project dedicates 25% of its area to green spaces and adheres to energy efficiency and circular economy principles. This approach not only supports environmental sustainability but also ensures that the infrastructure is resilient and adaptable to future needs.Dyke discussed the challenges related to the adoption of new technologies, including data management and the integration of innovative systems into existing processes. Despite these hurdles, he reaffirmed