Publicis Groupe Middle East And Tamkeen Technologies Announce Strategic Collaboration To Drive Digital Innovation In Saudi Arabia

  • Date: 18-Mar-2024
  • Source: AM Marketing, Media, Advertising News in MENA
  • Sector:Technology
  • Country:Saudi Arabia
  • Who else needs to know?

Publicis Groupe Middle East And Tamkeen Technologies Announce Strategic Collaboration To Drive Digital Innovation In Saudi Arabia

Publicis Groupe Middle East, a regional leader in marketing, communications and digital business transformation, and Tamkeen Technologies, a government entity specialised in information technology, have announced a partnership to leverage their collective strengths to accelerate the digital transformation of the government and private sector in… Read More

The post Publicis Groupe Middle East And Tamkeen Technologies Announce Strategic Collaboration To Drive Digital Innovation In Saudi Arabia appeared first on AM Marketing, Media, Advertising News in MENA.

Publicis Groupe Middle East, a regional leader in marketing, communications and digital business transformation, and Tamkeen Technologies, a government entity specialised in information technology, have announced a partnership to leverage their collective strengths to accelerate the digital transformation of the government and private sector in Saudi Arabia. 

A Memorandum of Understanding (MOU) was signed between the parties at LEAP, with Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, Kareem Monem, Executive Sponsor and CEO of Digitas, and Dr. Mohammed AlShaibi, CEO – Tamkeen Technologies from Tamkeen Technologies present. 

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, commented: “Our collaboration with Tamkeen Technologies represents a significant milestone in our efforts to drive innovation in Saudi Arabia. We are excited to combine our strengths in digital business