Revealed: Saudia’s Transformation To Become “The Wings” Of KSA’s Vision 2030

Revealed: Saudia’s Transformation To Become “The Wings” Of KSA’s Vision 2030

This article is a part of Bringing The World To Saudi, a special report sponsored by Saudia and developed by Entrepreneur Middle East in partnership with Lucidity Insights.

Speak to any organization or company in Saudi Arabia, and they are more than aware of the Saudi Vision 2030. And then there are companies like Saudia (formerly Saudi Arabian Airlines) that realize that the successful realization of Vision 2030 also requires a significant transformation of the airline itself. Saudia has decided to embrace this challenge, and have spent much of the past few years developing an ambitious corporate strategy aimed at cementing its position as the enablers, or "the wings of Vision 2030."