Saudi agtech Red Sea Farms signs MoU with Saudia, to supply locally grown produce

Saudi agtech Red Sea Farms signs MoU with Saudia, to supply locally grown produce

Red Sea Farms has signed a memorandum of understanding with Saudia – the national flag carrier of Saudi Arabia. The new partnership will see the airline’s passengers enjoy sustainable, high-quality, locally-sourced meal options, both in-flight and at airport lounges, while also lowering food miles by replacing imports. Simon Roopchand, CEO of Red Sea Farms Middle East, said: “Our new partnership with Saudia is another step to introduce our unrivalled fresh produce to a wider and discerning public, while significantly scaling our business. As a proudly Saudi-made company contributing to the country’s 2030 goals – including achieving an environmentally sustainable society and the recent extension to net zero by 2060 – we are delighted to partner with the national flag carrier and aim to be the country’s flag carrier for sustainable foods.” The global airline alliance, SkyTeam, via its ‘Sustainable Flight Challenge’, encourages its member airlines to deliver locally sourced sustainable produce in their catering. Last month, Saudia won SkyTeam’s ‘Best Customer Engagement’ award and was a finalist in the ‘Greatest CO2 reduction’ and ‘Best in-flight innovation’ categories. Red Sea Farms’ produce was a key element of the airline’s in-flight passenger experience. Red Sea Farms also assisted the airline with menu