Saudi Arabia, Four Countries Sign Cybersecurity MoUs

Saudi Arabia, Four Countries Sign Cybersecurity MoUs

Final Day of InFlavour in Riyadh Celebrates Regional F&B Ecosystem

InFlavour ended its three-day run at Riyadh Exhibition and Conference Center, Malham, on Wednesday with the region’s growing start-up industry at the top of the menu. Prominent figures from across the Middle East took to the inaugural event’s various stages to share personal growth stories, while the first Five-Star Pitch Fest – a three-day knock-out competition for F&B start-ups – confirmed its winners.

Speaking on the Main Course stage early in the afternoon, Jordanian chef Manal Al Alem discussed the importance of keeping tradition and culture alive. With more than four million followers on Instagram and in excess of 2.6 million subscribed to her YouTube channel, the “Queen of the Arabian Kitchen” believes social media can help rather than hinder when it comes to ensuring younger generations remain connected with their food heritage.

“It is an ongoing challenge with the new generation as they are so used to quick food – the press of a button nowadays means you can have any cuisine you wish,” she said. “Also, traditional food can sometimes be one-dimensional in terms of flavors and the new generation prefers multiple flavors when they eat a meal.

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