Saudi Entertainment Authority Announces 1st Entertainment Business Accelerator

Saudi Entertainment Authority Announces 1st Entertainment Business Accelerator

The Saudi General Entertainment Authority launched the Entertainment Business Accelerator program to encourage entrepreneurs interested in the rapidly growing sector.

Experts told Asharq Al-Awsat that the Kingdom is experiencing an unprecedented leap in entertainment, which requires qualifying the most significant number of enterprises to cope with the high demand in the current and upcoming phases.

The 12-week program will operate in two phases, aiming to provide entrepreneurs with guidance and training and link them with experts and consultants specialized in project development and a network of investors.

It provides weekly training workshops, and individual advisory sessions between entrepreneurs and specialized consultants will be provided as part of the program.

Experts will monitor participants' performance, support them in developing their projects, and help them prepare for the advanced investment rounds, where they will meet mentors weekly to expand their businesses.

The experts explained that entertainment projects in Saudi Arabia have recently proven successful in diversifying sources of income and increasing contribution to the gross domestic product.

They create job opportunities for male and female citizens, confirming the importance of providing and qualifying national companies capable of absorbing the size of mega projects and events to meet the government's ambition to promote the sector.

The program aligns with Vision