Saudi Media Forum Focuses on Keeping Pace with the Sector’s Transformations

Saudi Media Forum Focuses on Keeping Pace with the Sector’s Transformations

Experts and participants in the Saudi Media Forum have emphasized the need to consciously keep pace with the transformations of the media environment.

They also identified means to develop media discourse and the performance of institutions and individuals working in the sector, to meet the expectations of the public, which they said was an influential and active element in the media industry.

Mohammed bin Fahd Al Harthi, CEO of the Saudi Radio and Television Corporation, stressed that progress was the inevitable language of our era. He noted that the essence of the Saudi Vision 2030 was human development, adding that the media was an integral part in this process.

The Saudi Media Forum kicked off on Monday in Riyadh, in the presence of local and international industry leaders, experts and analysts.

The two-day forum features more than 100 working papers and brainstorming sessions and workshops, with the participation of international experts to formulate recommendations on improving media content and suggesting solutions to challenges facing the sector.

Topics discussed at the event include, among other, “The New Media Generation and the Culture of Rapid Changes”, “Digital Influencers: Media or Advertising” and “Media... and the Ethical and Practical Implications of Using Artificial Intelligence”.

In his opening speech, Al