SAUDIA Selects Accenture to Transform Guest Experience Will launch more than 260 new digital services within two years

SAUDIA Selects Accenture to Transform Guest Experience Will launch more than 260 new digital services within two years

SAUDIA, the national flag carrier of Saudi Arabia, has signed an agreement with global professional services firm Accenture paving the way for a digital transformation program that will make the airline’s guest experience seamless and highly personalized while improving operational efficiency. Through this agreement, SAUDIA will use artificial intelligence technologies to