Saudi’s EIF acquires stake in strategic live events joint venture ‘Tahaluf’

Saudi’s EIF acquires stake in strategic live events joint venture ‘Tahaluf’

Riyadh: The Events Investment Fund (EIF) has acquired a stake in Tahaluf, the Saudi Arabian large-scale live events company created through a strategic joint venture between Informa, the leading international events, digital services, B2B markets and academic knowledge group, and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).

SELA, the Saudi-owned event production company renowned for its creation of spectacular event experiences, intends to join the joint venture in the near future.

The acquisition was formally announced at a signing ceremony at Informa’s headquarters in London. In attendance at the event were Group CEO of Informa PLC Lord Stephen Carter CBE, Acting CEO of EIF Ahmed AlJasser, SAFCSP Chairman Faisal Al Khamisi, CEO of SAFCSP Muteb Al Qani, Chief of Staff at Sela Alrayan Gadouri, and other representatives of the JV group.

EIF’s investment forms part of its plan to develop a sustainable infrastructure for the culture, tourism, entertainment and sports sectors across the Kingdom.

By leveraging the expertise of all its investors, Tahaluf will launch new B2B and B2C events, focused on strategically important sectors such as technology, real estate, pharmaceuticals, food, health and beauty, tourism and hospitality.

Following the highly successful launches of award-winning tech events LEAP and Black Hat Middle East,